Marketing in Publishing PDF
By:Robin Birn,Patrick Forsyth
Published on 2002-01-04 by Routledge
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.
This Book was ranked at 34 by Google Books for keyword Business Money Industries novel.
Book ID of Marketing in Publishing's Books is 0HiGAgAAQBAJ, Book which was written byRobin Birn,Patrick Forsythhave ETAG "3//5LrKNmKw"
Book which was published by Routledge since 2002-01-04 have ISBNs, ISBN 13 Code is 9781134746668 and ISBN 10 Code is 1134746660
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "176 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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