Competition Demystified PDF
By:Bruce C. Greenwald,Judd Kahn
Published on 2005-08-18 by Penguin
Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
This Book was ranked at 2 by Google Books for keyword Business Money Industries novel.
Book ID of Competition Demystified's Books is NZYuAyW8M-sC, Book which was written byBruce C. Greenwald,Judd Kahnhave ETAG "hFHM8DE+qlQ"
Book which was published by Penguin since 2005-08-18 have ISBNs, ISBN 13 Code is 9781101218433 and ISBN 10 Code is 1101218436
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Book which have "416 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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