Selling the Invisible PDF
By:Harry Beckwith
Published on 2000-10-15 by Business Plus
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
This Book was ranked at 24 by Google Books for keyword Business Money Industries novel.
Book ID of Selling the Invisible's Books is wsq_4FFbwqkC, Book which was written byHarry Beckwithhave ETAG "vCwEVq07ctY"
Book which was published by Business Plus since 2000-10-15 have ISBNs, ISBN 13 Code is 9780759521520 and ISBN 10 Code is 0759521522
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is true
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